Stack

The Tools I
Actually Use.

Not logos to look impressive. Systems I've built inside, broken, rebuilt, and optimized.

Expert Level

HubSpot

My deepest tool. My primary system.

Custom Objects

Custom data models for industries that don't fit standard CRM structure

Workflow Automation

Automated sequences from lead entry to closed deal, triggered by behavior

Lead Scoring

Scores calculated from internal app logic, behavioral data, and custom properties

Reporting Dashboards

Executive reporting on pipeline, velocity, conversion, and forecast

20+ Integrations

Every data source connected into one system. Bi-directional sync.

Sales Pipeline

Custom deal stages, properties, and automation for complex B2B cycles

Marketing Hub

Campaigns, emails, landing pages, forms, and CTAs built and managed in-platform

Full Websites

Full company websites built and maintained inside HubSpot CMS

Full Arsenal

Expert

HubSpot

Expert

Full platform: CRM, Marketing, Sales, CMS, Ops, custom objects

REST APIs

Expert

20+ integrations built and maintained across HubSpot, third-party tools, and custom endpoints

SalesIntel

Expert

Prospecting data, intent signals, contact enrichment at scale

LinkedIn Ads

Expert

Paid campaigns, audience segmentation, lead gen forms

Programmatic DSPs

Expert

Display and retargeting across multiple programmatic platforms

Asana

Expert

Project management, team workflows, campaign tracking

Claude AI

Expert

Systems building, content, automation, this entire website

Proficient

RollWorks

Proficient

ABM targeting, account lists, retargeting campaigns

6sense

Proficient

Intent data, account identification, predictive analytics

Adobe Creative Suite

Proficient

Campaign assets, graphics, basic video

Canva

Proficient

Quick-turn design, social assets, presentations

LLMs (general)

Proficient

Prompt engineering, workflow automation, content generation

Familiar

Clay

Familiar

Data enrichment, lead list building, workflow experimentation

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