What I Do
When I Show Up.
Ten things I've done enough times to do them well. In practice, not in theory.
CRM Architecture
HubSpot · SalesIntel · ClayGo in, understand the end result needed, and build the system that gets there. Not a template. A custom architecture that reflects how your business actually operates and supports every person who touches it.
Revenue Operations
HubSpot · Asana · ReportingRevOps is the connective tissue between every department that touches revenue. Each section has its own operating logic. The job is to architect the system that makes them work together toward a single outcome.
Marketing Automation
HubSpot · RollWorks · 6senseAutomation is only as good as the logic behind it. Workflows built here mirror how buyers actually behave. Once built correctly, they run without you.
Data-Driven Analysis
HubSpot · Dashboards · Reporting100% of professional decisions come from data. Show the numbers behind a direction, take it with confidence. Can't find them? Go get them.
Demand Generation
RollWorks · 6sense · LinkedIn AdsGetting the right people into the pipeline is the job. Demand gen has run across programmatic, paid social, email, and ABM. Always tied back to what actually converts.
Account-Based Marketing
6sense · RollWorks · SalesIntelABM done right is surgery, not a shotgun. Identify the exact accounts that matter, build the targeting infrastructure to reach them, and measure what actually moves.
Campaign Execution
HubSpot · LinkedIn Ads · DSPsStrategy is useless without execution. Take the architecture, the automation, and the targeting and run the play. End to end, on deadline, with the data to show what happened.
Workflow Development
HubSpot · Asana · AutomationEvery workflow answers a specific question: if this happens, what should happen next? Map the full funnel logic, build each workflow to feed into the next. The whole system runs on its own.
Cross-Functional Collaboration
Asana · Slack · HubSpotThe data lives in different departments. Pull from sales, marketing, clinical, and operations to make sure the system reflects reality. Not just one team's version of it.
Landing Page Development
HubSpot · Adobe CC · CanvaNot a designer by trade. An outcome driver. Pages built here are engineered around a single KPI, a clear CTA, and a measurable result. The design serves the conversion.
Want to work together?
I'm always open to the right conversation.