Capabilities

What I Do
When I Show Up.

Ten things I've done enough times to do them well. In practice, not in theory.

CRM Architecture

HubSpot · SalesIntel · Clay

Go in, understand the end result needed, and build the system that gets there. Not a template. A custom architecture that reflects how your business actually operates and supports every person who touches it.

Revenue Operations

HubSpot · Asana · Reporting

RevOps is the connective tissue between every department that touches revenue. Each section has its own operating logic. The job is to architect the system that makes them work together toward a single outcome.

Marketing Automation

HubSpot · RollWorks · 6sense

Automation is only as good as the logic behind it. Workflows built here mirror how buyers actually behave. Once built correctly, they run without you.

Data-Driven Analysis

HubSpot · Dashboards · Reporting

100% of professional decisions come from data. Show the numbers behind a direction, take it with confidence. Can't find them? Go get them.

Demand Generation

RollWorks · 6sense · LinkedIn Ads

Getting the right people into the pipeline is the job. Demand gen has run across programmatic, paid social, email, and ABM. Always tied back to what actually converts.

Account-Based Marketing

6sense · RollWorks · SalesIntel

ABM done right is surgery, not a shotgun. Identify the exact accounts that matter, build the targeting infrastructure to reach them, and measure what actually moves.

Campaign Execution

HubSpot · LinkedIn Ads · DSPs

Strategy is useless without execution. Take the architecture, the automation, and the targeting and run the play. End to end, on deadline, with the data to show what happened.

Workflow Development

HubSpot · Asana · Automation

Every workflow answers a specific question: if this happens, what should happen next? Map the full funnel logic, build each workflow to feed into the next. The whole system runs on its own.

Cross-Functional Collaboration

Asana · Slack · HubSpot

The data lives in different departments. Pull from sales, marketing, clinical, and operations to make sure the system reflects reality. Not just one team's version of it.

Landing Page Development

HubSpot · Adobe CC · Canva

Not a designer by trade. An outcome driver. Pages built here are engineered around a single KPI, a clear CTA, and a measurable result. The design serves the conversion.

Want to work together?

I'm always open to the right conversation.

Get In TouchSee My Work